Daniela Beyruti

CEO of SBT

Daniela  Beyruti lived in the United States, where she earned a degree in Mass Communication from Regent University, located in the state of Virginia, and also completed her postgraduate studies there. It was during that time, in 2005, that she began working in television, producing a music program for a local TV station.

Until April 2023, Daniela was a member of the Board of Directors of Grupo Silvio Santos, before being appointed Vice President of SBT. Now serving as CEO of SBT, she is making an impact by introducing new talent and formats to the network.

Daniela is the eldest daughter of Silvio Santos and Íris Abravanel, and the mother of three children: Gabriel, Manuela, and Lucas.