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Brazil Manager of KTO Group

Journalist with over 20 years of experience in communications, institutional relations, content and product development, who believes in simplified language to improve performance in B2C and B2B. Director of Communications at the Brazilian Institute of Responsible Gaming and Brazil Manager at KTO Group, as a consultant responsible for the Brazilian market, developing marketing strategies and solutions to improve acquisition, conversion and retention. The focus is on humanized relationships with customers, seeking the best way to exceed their expectations.