Carolina Sasse

Partner and Director of Marketing and Sales - Cadena

Carolina Sasse has a degree in Business Administration and is currently Marketing & Sales Director at Cadena, a company for over 20 years providing software solutions for management, automation and audience intelligence for radio stations.
Since 2007, she has been in contact with thousands of radio professionals throughout Brazil to learn more about their routines, daily challenges and how to help them simplify processes, increase listeners’ engagement and sales of radio and its advertisers, with tools and content. She believes in the power of radio to connect people and brands.
She worked for 10 years in Quality and Customer Success in Brazil & Latin America leading teams and projects.
She has already spoken at the main events in the field, such as SET EXPO 2018, ACAERT Congresses 2018/2022, Regional Seminars and Meetings SERT/SC 2016-2022, AESP Talks, Regional Meetings and Lives from AMIRT and AESP, Fala Norte and Nordeste.
In addition to being a guest columnist for TudoRadio.com, she periodically provides content and lives with radio experts at Cadena’s blog and YouTube channel.
She regularly participates in Radio and Marketing events like NAB Show, RD Summit and other.