Bernardo Itri

Executive Vice President of Communication and Marketing of the São Paulo Football Federation

I joined FPF in 2015, as the entity’s Communication Director in the midst of an internal transformation process. We developed the project for a new positioning of the FPF in the public eye, through getting closer to the fans and valuing competitions and products. New lines of business were created, especially with a new distribution model for live games and digital immersion. I am responsible for the management and commercialization of broadcasting and commercial rights for FPF competitions. Before FPF, I was a columnist for Folha de S.Paulo between 2010 and 2015, editing the Panel FC column. I worked at Revista Placar, from 2008 to 2010, where I received the 2010 Abril Prize, and at Rede Record.