Responsible for phase 3 of TV 3.0, PhD in Audiovisual Media and Processes from ECA-USP, with over20 years of experience as a television executive, implementing technology projects and creating strategies to explore its possibilities. He worked for 12years at Brazilian Public Communications Company, where he was responsible for implementing digital solutions such as MAM, TV Brasil Play, Agência Brasil news website and interactivity projects in Digital TV including: Brasil 4D, elections and the water crisis.