Panel debates new business models with the evolution of TV 3.0

To discuss the opportunities for the broadcasting industry and the business models that can arise from the evolution of TV are the main aims of the panel on “TV 3.0 New business models”, to take place from 3:40 to 5 pm on August 27, within the schedule of the 2019 Set Expo Conference. The Conference is part of the largest technology, media and entertainment business event in Latin America and one of the world’s largest, SET EXPO, which takes place between next August 26 and 29 at the Expo Center Norte Convention Center, in São Paulo.

The panel will be chaired by Raymundo Barros, an executive with a long career in the field of TV technology systems engineering and, since 2014, Technology Director at Rede Globo. He will have for company the Strategy and Regulatory Affairs manager in the  technology department at TV Globo, Ana Eliza Faria e Silva, who will be co-moderator.

What these two have in common is their work in implementing and standardizing Digital TV in Brazil. At the hot session, they will build a view of the future for the TV business.

The evolution of terrestrial Digital TV presents a series of new technologies, including systems such as the ATSC 3.0, the evolution of the ISDB-T in Japan, and 4G/5G Broadcast, among others, in addition to new audio and video formats, encoding standards, multiplexing, transportation, modulation, transmission and integration with the internet, interactivity and accessibility.

The advance of TV 3.0 offer users a new experience, where elements like customization through the use of OTT providers and other tools can generate rich and highly individualized interactions, thus increasing view engagement and creating new business opportunities.

This will be the 31st Technology, Media and Entertainment Business Conference staged by SET. The entity expects to attract 2,000 attendees, who will watch over 50 panels and 200 talks over the four days of the event.

The program schedule includes topics on radio and audio; AV contribution and infrastructure; innovation and disruptive technologies; content production; audiovisual distribution and regulatory and standardization issues.


Divided into the Conference and a Trade Show, SET EXPO is the largest technology e and media and entertainment business event in Latin America and one of the world’s largest. This year, for the conference alone 2000 attendees are expected, with an additional 5,000 at the Trade Show, from 38 countries, invading the Red Pavilion and the Expo Center Norte Convention Center to check out the novelties of 150 exhibitor companies representing over 400 Brazilian and international brands. The event takes place from August 26 thru 29.


Conference passes are on sale and there is a progressive discount depending on the number of days purchased. Those registering by the end of July will enjoy the same table of prices charged in June, with a 10% discount. Entrance to the Trade Show is free. Those registering for the Trade Show by August 1st will enter a draw for a full pass that gives access to the four days of the Conference. In all, two passes will be raffled.



Date: Conference: August 26 thru 29 | Trade Show: August 27 thru 29

Time: Conference: 9:00 am to 6:00 pm | Trade Show: 12 noon until 8:00 pm
Venue: Expo Center Norte – Red Pavilion and Convention Center.

Address: Rua José Bernardo Pinto, 333 – Vila Guilherme District – São Paulo – SP