Conference debates OTT as a support for new business models

In a world witnessing the constant advance if digital technologies, the explosion in the use of social networks, smartphones, the approaching advent of 5G and the internet of things, the change in behavior and habits of video consumption has a direct impact on audiovisual content distribution platforms.

This is the focus of the panel on “OTT as a Support for New Business Models”, which takes place next August 28 from 11 am to 12:20 pm within the schedule of the 2019 Set Expo Conference 2019. The largest technology, media and entertainment business event in Latin America and one of the world’s largest, SET EXPO will run from August 26 thru 29 at the Expo Center Norte Convention Center, in São Paulo.

The panel moderator will be Daniela Souza, founder of AD Digital and member of the Deliberative Council of SET. The speakers will be Roberto Araújo, CEO of Grupo Jovem Pan, Luis Mauricio Chopard Bonilauri, director of the Communications, Media and High Technology area of Accenture and Tiago Lessa, head of Marketing and Intelligence at Globoplay.

According to Daniela, we are experiencing a moment of transition that is causing a revolution throughout the entire industry that produces content. Within this context, irrespective of the content and who produces it, we need to position ourselves using new distribution models. “Content needs to be available, and companies need to offer a platform that affords the user a positive experience, with content that is relevant, and we believe that in this case the OTT platforms come into their own”, she says

Among other approaches, the panel will show how communication groups are preparing to take on challenges such as new user consumption habits and behavior on the one hand, and, on the other, the growing competition for retaining attention. Issues like how businesses present their strategies to the universe of content distribution on multiple platforms, how they understand their new business models and how they strive to balance advertising and subscriptions on their platforms are some of the provocative issues to be raised.

Such has been the evolution of OTTs that we are seeing movements among some of the majors and tech companies such as Disney, HBO, Apple and, of course, Netflix. In the case of Netflix, it initially drew on the licensing model, later experiencing regulations from other market players, most recently Disney, which decided to create its own streaming platform, no longer licensing its content to Netflix. This has increasingly spurred Netflix to produce its own content, sparking a chain reaction in the sector, which has spilled over into in Brazil. “Some companies will find their own paths, since they have enough experience and are mature enough to do, while others will come to understand that they need to partner with a technology company so that their business model makes more sense”, she says.

This will be the 31st Technology, Media and Entertainment Business Conference staged by SET. The entity expects to attract 2,000 attendees, who will watch over 50 panels and 200 talks over the four days of the event.

The program schedule includes topics on radio and audio; AV contribution and infrastructure; innovation and disruptive technologies; content production; audiovisual distribution and regulatory and standardization issues.


Divided into the Conference and a Trade Show, SET EXPO is the largest technology e and media and entertainment business event in Latin America and one of the world’s largest. This year, for the conference alone 2000 attendees are expected, with an additional 5,000 at the Trade Show, from 38 countries, invading the Red Pavilion and the Expo Center Norte Convention Center to check out the novelties of 150 exhibitor companies representing over 400 Brazilian and international brands. The event takes place from August 26 thru 29.


Conference passes are on sale and there is a progressive discount depending on the number of days purchased. Those registering by the end of July will enjoy the same table of prices charged in June, with a 10% discount. Entrance to the Trade Show is free. Those registering for the Trade Show by July 22 will enter a draw for a full pass that gives access to the four days of the Conference. In all, two passes will be raffled.

About SET

Founded in 1988, The Brazilian Association for Television Engineering (SET) is a not-for-profit association consisting of businesses, professionals and academics whose main objective is to develop technical and scientific knowledge across the entire audiovisual media chain, from creation to delivery. It represents the largest discussion forum on standards and trends for electronic content creation, management and distribution market in Brazil.



Date: Conference: August 26 thru 29 | Trade Show: August 27 thru 29

Time: Conference: 9:00 am to 6:00 pm | Trade Show: 12 noon until 8:00 pm
Venue: Expo Center Norte – Red Pavilion and Convention Center.

Address: Rua José Bernardo Pinto, 333 – Vila Guilherme District – São Paulo – SP

Information and registration: