An engineer and executive with over 30 years of experience in the media and technology sector, Paulo Henrique Castro is President of SET—a technical-scientific entity that serves as a hub for innovation, business, and technology for the Brazilian audiovisual market—and CEO and Founder of Mediatech Lab, a startup specializing in emerging technologies and innovation consulting. With 27 years at Globo, where he was Director of Technology and R&D, Paulo played a decisive role in the implementation of Digital TV in Brazil and currently leads strategic projects such as the official pilot of TV 3.0 in the country. He is a member of the IBC, IEEE, and SMPTE, and has been a SET advisor since 1997.

Frederico de Siqueira Filho holds a degree in Civil Engineering from the University of Pernambuco. He has more than 26 years of professional experience in the telecommunications and IT sector, including 21 years at Oi, where he held leadership positions in Operations, Planning, Institutional and Regulatory Affairs, and Commercial areas. He began his career in 1997 as a technical engineering coordinator at Autelserv Telecomunicações. In 2002, he took on the role of Enterprise Sales Manager at Oi for the regions of Pernambuco, Paraíba, and Bahia. This marked the beginning of a successful career at the company, where he spent 10 years as Director of Institutional Relations at Oi Brasil, leading a team of institutional representatives across various states. He later became Director of Government Corporate Sales at Oi Soluções, responsible for commercial leadership in the North and Northeast regions, a position he held until assuming the presidency of Telebras. Frederico de Siqueira Filho also has knowledge in Administration, Political Science, Communication, and several management fields, including Crisis Management, Third-Party Management, and Project Management.

Engineer and Master in Digital Transmission Systems, has been working for over 10 years in the area of content production and distribution. She is currently responsible for Globo’s telecommunications area.

Rodrigo is a PhD in Computer Engineering and an expert in streaming and digital television technologies. He is the founder and CEO of EiTV, one of the first and leading companies in the field of digital television operating in Brazil and Latin America. He is also founder and advisor of the Brazilian Forum of Digital Television. He has a specialization in technological innovation from Babson College and Stanford University. He currently lives in the United States where he has been dedicated to studying the ATSC 3.0 standard and the next generation of digital television.  

As the Vice President of video appliance and software product management at Harmonic, Stephane Cloirec leads the product portfolio and strategic direction of the company’s video appliances, including encoding, transcoding, stream processing, as well as playout, automation and storage solutions. Cloirec joined Harmonic with 15 years of expertise in product management, leading product strategy and software transition initiatives for several leading video companies. Stephane holds a master’s degree in signal processing from the University of Rennes and an engineering degree in telecommunications and computer science from Supelec, Paris.

As general manager of media & entertainment, games and sports at AWS, Samira Panah Bakhtiar leads a high-performing team and champions diversity. With nearly two decades at AWS and Cisco, her expertise spans tech strategy, business development and sales, focusing on content production, media supply chain, broadcast distribution, streaming, game development and backend infrastructure, monetization innovation and artificial intelligence.

A native of Porto Alegre (RS), Cristiano Reis Lobato Flôres is a lawyer and the Executive President of ABERT (Brazilian Association of Radio and Television Broadcasters). He holds a law degree from the Pontifical Catholic University of Rio Grande do Sul (PUC/RS) and a Master of Laws from the University of Coimbra (Portugal). He is a member of: (i) the Superior Council and the 4th Chamber of the Ethics Council of CONAR (National Council for Advertising Self-Regulation); (ii) the Ethics Council of CENP (Executive Council of Standard Norms); (iii) GIRED (Implementation Group for the TV and RTV Channel Redistribution and Digitalization Process); (iv) the 5G Implementation Group (Gaispi); (v) the National Executive Commission of the National Forum on the Judiciary and Freedom of the Press under the National Council of Justice (CNJ); (vi) the Supervisory Board of the Palavra Aberta Institute; (vii) the Business Sector representative on the CGI (Brazilian Internet Steering Committee); and (viii) the Superior Council of the International Association of Broadcasting (AIR).

Daniel Starck is a journalist, entrepreneur and owner of tudoradio.com. With 20 years on the air, it is the largest Brazilian portal dedicated to broadcasting. He has a degree in Social Communication from PUC-PR. He had stints on radio stations such as CBN, Rádio Clube and Rádio Paraná. He works as a consultant and speaker in the artistic and digital areas of radio, having participated in events promoted by leading associations for the sector, such as AESP, ACAERT, AERP and AMIRT. He also has knowledge in the technology area, with an emphasis on applications, programmatic media, new devices, websites and streaming.

A native of Porto Alegre (RS), Cristiano Reis Lobato Flôres is a lawyer and the Executive President of ABERT (Brazilian Association of Radio and Television Broadcasters). He holds a law degree from the Pontifical Catholic University of Rio Grande do Sul (PUC/RS) and a Master of Laws from the University of Coimbra (Portugal). He is a member of: (i) the Superior Council and the 4th Chamber of the Ethics Council of CONAR (National Council for Advertising Self-Regulation); (ii) the Ethics Council of CENP (Executive Council of Standard Norms); (iii) GIRED (Implementation Group for the TV and RTV Channel Redistribution and Digitalization Process); (iv) the 5G Implementation Group (Gaispi); (v) the National Executive Commission of the National Forum on the Judiciary and Freedom of the Press under the National Council of Justice (CNJ); (vi) the Supervisory Board of the Palavra Aberta Institute; (vii) the Business Sector representative on the CGI (Brazilian Internet Steering Committee); and (viii) the Superior Council of the International Association of Broadcasting (AIR).

An engineer and executive with over 30 years of experience in the media and technology sector, Paulo Henrique Castro is President of SET—a technical-scientific entity that serves as a hub for innovation, business, and technology for the Brazilian audiovisual market—and CEO and Founder of Mediatech Lab, a startup specializing in emerging technologies and innovation consulting. With 27 years at Globo, where he was Director of Technology and R&D, Paulo played a decisive role in the implementation of Digital TV in Brazil and currently leads strategic projects such as the official pilot of TV 3.0 in the country. He is a member of the IBC, IEEE, and SMPTE, and has been a SET advisor since 1997.

PhD candidate in Electrical Engineering at the Federal University of Ceará (UFC), Master in Electrical Engineering from UFC, and postgraduate in Business Management from Fundação Getúlio Vargas (FGV). He also holds a specialization in Maintenance Management from the University of Pernambuco (UPE) and a degree in Electrical Engineering - Electronics Modality from the University of Pernambuco (UPE). In addition, he completed the Executive Development Program (PDD/PAEX) at Fundação Dom Cabral. He has worked as a professor in the Telecommunications Engineering course at Faculdade Maurício de Nassau (Recife Campus) and in the Technical Course in Informatics at UNIBRATEC (Recife). He was also an instructor for the Maintenance Electrician Course at SENAI. Currently, he is the Director of Technology and Operations at the Jangadeiro Communication Group, which consists of two TV stations affiliated with SBT in Ceará, Jangadeiro Band News FM Radio, and the Jangadeiro Radio Network, comprising 08 FM stations in the state. He is also a Board Member of the Brazilian Society of Television Engineering (SET). <strong> </strong>

Fábio Alencar works at SES Brazil since 2019 initially on business development. Currently is Vice-President Regional Sales Media Latam and Enterprise & Cloud Brazil, working from Brazil covering all Latin América. Graduated in Electronic Engineer at the IME (Instituto Militar de Engenharia - Brazil), has 40 years of experience working on satellite telecommunications. Fabio has worked on engineering, project management, sales, marketing, and business development on several companies in Brazil and abroad, leading large projects on the video, fixed data and mobile satellite services fields, for government and in the private sector. He is also president of SINDISAT – Sindicato Nacional das Empresas de Telecomunicações via Satélite, since July de 2022. SINDISAT aggregates the main operators, manufacturers and service providers that operate at the Brazilian satellite communications sector

J. Ignacio Gonzalez-Nunez is the Senior Vice-President of Media Sales in America for Eutelsat. Previously, he served as Vice-President of Business Development and Group Chief Risk Officer. His international experience, strategic vision, and leadership were key for the successful expansion of Eutelsat business in the Americas via organic ground and inorganic acquisitions. Ignacio was a board member at Eutelsat Latin America from 2014 to 2020. From 2007 to 2014, he represented Eutelsat as alternate director of the European Association of Satellite Operators, where he was elected Vice-Chairman in 2007. In 2018, he promoted the creation of the Colombian Space Agency, where he was an Associate Member. Ignacio holds a Master of Business Administration from the IE Business School and a Master of Science on Spacecraft Technology & Satellite Comms from the University College London. He holds several additional certifications, including Certificates by Harvard Business School in Business Analytics & Global Business and by the University of Liverpool in Sports Business and Management.

With 20 years of experience in the broadcast market, he is a development manager at SBT, leading the +SBT streaming platform and the digital portals of SBT and Grupo Silvio Santos. He has a degree in Audiovisual, Digital Design and Computer Engineering, and an MBA in Cloud Engineering and Architecture. During his professional career, he has worked for renowned companies such as ESPN and Rede Record, participating in special coverage such as the Wacken Open Air Festival (2008), the Pan American Games in Guadalajara (2011) and the London Olympic Games (2012). Passionate about innovation, he combines technology and creativity to deliver unique digital solutions.

Gustavo holds a degree in Electrical/Telecom Engineering from UERJ, a postgraduate degree in Video over IP from UFRJ and an MBA in Commercial Management from PUC. He has over 20 years of experience in the video and telecommunications industry. Throughout his career, he has worked for companies such as Claro, Globo, Ateme, Oracle and other multinational technology and infrastructure companies, holding technical and business positions. He is currently the Strategy Leader for the Media Entertainment, Games & Sports segment at AWS.

Victor Méndez is a senior commercial executive with over 29 years of experience driving growth across the telecommunications and entertainment technology industries in Latin America. With a strong foundation in Pay TV, broadcasting, and emerging media platforms, he brings a deep understanding of how technology, content, and distribution converge to shape modern audience experiences. Throughout his career, Victor has led high-performing, multicultural teams and delivered sustained business growth by aligning strategy, execution, and purpose. His expertise spans cable, OTT, IPTV, connected home, and automotive ecosystems, with a consistent focus on building strategic partnerships and unlocking new market opportunities across the region. Currently serving as Sales Director for Latin America at Dolby Laboratories, Victor leads regional initiatives to expand the adoption of Dolby Atmos and Dolby Vision across broadcasters, operators, OEMs, and streaming platforms. He also works closely with global partners such as Comcast, driving cross-functional collaboration to accelerate innovation and deliver next-generation audio and visual experiences to consumers. Victor holds an engineering degree from Tecnológico de Monterrey, an MBA from Universidad Iberoamericana, and has completed executive education at IPADE and the Wharton Executive M&A Program. He is passionate about connecting technology with storytelling to elevate how audiences experience entertainment.

An engineer and executive with over 30 years of experience in the media and technology sector, Paulo Henrique Castro is President of SET—a technical-scientific entity that serves as a hub for innovation, business, and technology for the Brazilian audiovisual market—and CEO and Founder of Mediatech Lab, a startup specializing in emerging technologies and innovation consulting. With 27 years at Globo, where he was Director of Technology and R&D, Paulo played a decisive role in the implementation of Digital TV in Brazil and currently leads strategic projects such as the official pilot of TV 3.0 in the country. He is a member of the IBC, IEEE, and SMPTE, and has been a SET advisor since 1997.

Octavio Penna Pieranti is a Director-Counselor at Anatel and a career civil servant at the Agency. He has worked at the Secretariat of Social Communication of the Presidency of the Republic (SECOM), the Ministries of Communication (MCOM) and Culture (MinC), and Empresa Brasil de Comunicação (EBC). He holds a doctorate in Law and Administration and is the author/editor of eleven books, mainly on public communication policies and sector regulation.

Igor leads the engineering, product management and operations of Globo's Digital Products - Globoplay, Premiere, G1, GE, Gshow & BBB, just to name a few. Over the past few years, he has managed deliveries that brought millions of users to Globo's Internet platforms, such as Big Brother Brasil, the Olympics, and the World Cup, deliveries that have made Globo internationally recognized for its technical excellence and record digital audiences.

Marco Lopes is the CEO of Mediastream Brazil, a mediatech company specializing in streaming, audio, video, and OTT solutions. He is also a partner at Innovideas, a consulting firm focused on technology and innovation. With a solid career in telecommunications, technology, internet, marketing, and sales, he has served as CMO of TIM Brazil, Executive Vice President at GVT (now Vivo), and at Positivo Tecnologia. He also held the role of General Director for Latin America at the Mobile Marketing Association (MMA), and was a member of Unilever’s Global Digital Advisory Board for eight years.

Marcel Corrado é Gerente de Parcerias Estratégicas para Mídia e Entretenimento no Google, onde se dedica a construir pontes entre tecnologia, conteúdo e estratégias de negócio de alto impacto. Com mais de 20 anos de carreira no ecossistema de mídia, sua trajetória é marcada pela criação e liderança de projetos de monetização transmídia. Antes de se juntar ao Google, teve um papel fundamental na Globo, liderando a integração das operações de TV e digital, o desenvolvimento de produtos de publicidade escaláveis ​​e a criação de novas fontes de receita em um cenário de convergência. Sua experiência abrange desde a monetização programática e direta até a colaboração com gigantes do ecossistema, como YouTube, Samsung, plataformas de streaming de áudio e ambientes de TV conectada (CTV). Apaixonado por desenhar modelos de monetização que equilibrem o valor para o anunciante, a experiência do usuário e o crescimento sustentável, Marcel é especialista em conectar plataformas e dados para fortalecer o negócio audiovisual. Atualmente, seu foco é escalar parcerias e acelerar a adoção de soluções inovadoras que gerem valor de longo prazo para a indústria.

An electronic engineer, he is the founder of FB Consultoria and former general director of Engineering at Rede Globo. He is part of the Deliberative Council of the SBTVD Forum and is a member of the international entities: IEEE, IBC and SMPTE. In 1994, he became the coordinator of the group created by SET and ABERT that studied and implemented digital TV in Brazil. He was a member of the Council of Social Communication of the Federal Senate. He is recognized worldwide as an engineer of notorious knowledge in the field of communications.

With a degree in Mathematics from FAHUPE-RJ, a graduate degree in Information System from PUC-RJ and FGV-SP and an MBA in Information Technology from USP-SP, José Marcelo do Amaral has made an extensive contribution to the broadcasting sector. He joined Record TV in 1991 and is today the director for Engineering and Operations. At the television station he has developed systems for the radio and TV commercial operations area; implemented a system for producing news; managed the integrated management system (ERP) project and created a system for monitoring audiences from mobile devices, among other tasks. As technology director he has participated in initiatives for implementing non-linear editing, digital archiving and tapeless work flow systems. During this period, he has also become involved with issues referring to digital video and video transmission using internet protocols (IP). He was Director of the Free-To-Air TV Segment at SET (the Brazilian Society for Television Engineering), his principal challenge being to develop digital television technology for Brazil, and he is responsible for its implementation and expansion throughout the entire Record group. Amaral’s work also extends to the Forum of the Brazilian Digital TV System, where he served as President of the institution for several terms. One of his most challenging projects was the launch of the R7 portal, which is now the second-largest internet portal in Brazil. During his career he has also had the opportunity to head up the technical and operational planning and coordination of major sporting events broadcast by Record TV,

Ana Eliza is a senior regulatory manager in the strategy and technology department at Globo. With 25 years of career experience, she has led numerous innovative projects in digital content distribution and played a prominent role in various stages of Globo's analog-to-digital transition and the industry as a whole. She is actively involved in various technical media organizations, such as the Brazilian Society of Television Engineering and the Brazilian Digital TV System Forum. Ana Eliza has held various management positions in the telecommunications field, has been contributing to ITU activities for two decades, and has been actively participating in World Radiocommunication Conferences since 2007. She holds a master's degree in Video Compression from UNICAMP, an MBA in Management, and an MBA in Telecommunications.