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The Power of Digital and Social Media in the Planning, Creation, Production, and Distribution of New Television Content

With the growth of digital media and the popularization of social networks and their influencers, new tools are being leveraged by broadcasters to produce content with greater engagement and accuracy, increasing relevance and expanding content reach across other distribution channels. In this panel, we will showcase successful case studies used by major broadcasters in the planning, creation, production, and distribution of content.”

 

Chair: Caio Klein, General Director of TVE RS

Electrical Engineer graduated at UFRGS, post-graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS, where he worked in many technical functions. Then, for 10 years, Caio was the Technical Director of TVE-RS. In 2005, he returned to RBS to be the Technical Manager of the Group’s radio stations and then being the Operations Executive Manager of RBSTV, where he participated on the coverage of the 2006, 2010, 2014 and 2018 FIFA World Cups, the 2008 and 2012 Summer Olympic Games and the 2006, 2010 and 2017 FIFA World Cup Clubs, events where he was responsible for the RBS Group’s logistic. Nowadays, he is the General Director of TVE RS.

GLOBO MÍDIA – A New Way to Manage, Understand, and Make Available the Creators’ ‘Treasure’: Content

The speaker will explore the perspectives and innovation opportunities in how media companies manage and monetize their most valuable asset—their content.

Through the development of architectures, models, and AI components, Globo is building an asset management platform aligned with emerging requirements for automated enrichment by object (data/audio/video), enabling deeper insight into the richness of its produced content.
The speaker will present the technical foundations behind the asset management platform known as Globo Mídia, which is being developed in full alignment with new market paradigms: Storycentric, Customer-Centric, and the Creator Economy.

Speaker: Fábio Ferraz, Director of Media Solutions, Globo

Director of Technology for Media Solutions at Globo and SET Board Member, Fábio Ferraz has been supporting the media industry's digital transformation through innovation, experimentation, and acceleration among manufacturers, developers, and other stakeholders across the Media Supply Chain ecosystem. At Globo, he leads a team responsible for the architecture, projects, development, and 24/7 operation of all solutions and applications in the Content Production Chain. Currently, alongside his peers, he is spearheading the creation of the so-called “Architecture of the Future” for the Media Supply Chain—redefining platforms for pre-production, production, post-production, media preparation, and broadcasting. Fábio has been with Globo for 13 years, in addition to 12 years of prior experience in the industry, including at TV Educativa and EBC.

Band Google Digital Room: A Global Case, Created by Brazilians

Have you ever heard that Google’s search box is the internet’s confessional?

People type things into it that they wouldn’t dare say out loud. That’s why access to this data is incredibly valuable for content creators—it sharpens their aim to truly capture audience interest.
This is the raw material refined in the Digital Room, a pioneering project on a global scale.
It serves as the production and innovation hub for content inspired by trends identified through Google Trends, customized for radio, television, and digital platforms of Grupo Bandeirantes.

Speaker: Allen Chahad, Head of Strategic Partnerships & Transformation and Co-founder of Vibra

Head of Strategic Partnerships & Transformation and Co-founder of Vibra, a technology spin-off and digital strategy arm of Grupo Bandeirantes. A journalist with 25 years of experience in digital transformation, he also leads Vibra’s Artificial Intelligence Lab. He coordinated, on behalf of ABERT, the programs “Accelerating Digital Transformation” and “Accelerating Digital Business”, which supported over 200 TV and radio stations across Brazil.

The revival of Sem Censura and its impact on social media

In this panel, the general director of Sem Censura, Bruno Barros, discusses the curation of content that creates emotional connections with the audience and presents the strategies used to transform a classic Brazilian TV format into a case study in social media engagement. The panel also highlights the importance of purposeful entertainment in generating real impact across multiple screens.

Bruno Barros, Variety Production Manager, EBC

Bruno Barros is from Rio de Janeiro, 34 years old, and passionate about television. As the general director of Sem Censura, he played a key role in revamping the format, which now has a strong presence on social media. At TV Brasil, Bruno has hosted programs, contributed to format redesigns, and currently serves as the production manager for the public broadcaster’s variety division.