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The Invisible Odyssey of Streaming from Code to Couch: How to Deliver a High-Quality Experience in Complex and Fragmented Environments

Streaming on big screens may seem simple to the viewer on the couch. But behind every click lies a complex technical journey that spans multiple operating systems, devices, networks, protocols, and video formats. This panel will explore the backstage of that invisible journey, revealing the challenges of compatibility, performance, and interoperability in the development and delivery of applications for OTT platforms.
In an increasingly fragmented and multiplatform ecosystem — with Android TV, Tizen, webOS, tvOS, TV 3.0, and beyond — is it still possible to run a successful video streaming service while ensuring a high-quality, seamless, and consistent experience? The answer lies somewhere between the code and the remote control.
Key Topics:
CTV ecosystems and technological fragmentation
Strategies for consistent UX across diverse platforms
Interoperability and app architecture for Smart TVs
Global industry best practices and adaptation to the Brazilian context
The role of manufacturers, integrators, and developers

Chair: Salustiano Fagundes, OTT Video Streaming Working Group Coordinator - SET

Board Member at SET. Coordinator of the Product Experience Laboratory at Claro TV Brasil. Entrepreneur in technological innovation and streaming specialist with over two decades of experience in applications for Connected TVs (CTVs).

Scaling Streaming: Infrastructure, Innovation, and Global Strategy for the Next Era of Distribution

The global media ecosystem is evolving rapidly, with OTT and FAST platforms becoming critical tools in the distribution chain. In this session, streaming media executive and FAST30 honoree Stephen L. Hodge explores how technology, platform design, and business strategy intersect to support scalable, inclusive, and revenue-generating distribution models.
 With over a decade of experience driving global streaming growth, Stephen will share the strategic approaches and innovations that support scalable distribution, sustainable monetization, and cross-market audience engagement. This presentation will explore:
 Core innovations in white-label streaming architecture
Distribution strategies for multi-region scalability
Data-driven monetization models across AVOD and FAST
Challenges and opportunities in emerging markets
The evolving role of partnerships across the content supply chain.
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Speaker: Stephen L. Hodge, Chief Executive Officer, OTTera

Visionary streaming media executive, entrepreneur, and co-founder of OTTera. He leads the development of white-label solutions for OTT and FAST channels, reaching over 250 million unique viewers per month across smart TVs, mobile devices, and connected platforms.

What Is the Role of Product Experience in Streaming Strategy?

Where quality, performance, and user insights guide prioritization with a user-first focus. Beyond processes and metrics, it highlights the key role of the Claro tv+ app Product Experience Lab and its team.
Speaker: Rafael Brandão, Senior UX, Design and Product Leadership, Claro

Two decades of experience in Advertising Agencies, Design Offices, Startups and big companies, including executive and strategic roles at Grupo Globo, Telecine, Warner Bros Discovery, iFood. Senior UX, Design and Product Leadership at Claro, merging discovery and delivery in strategic initiatives with impeccable execution.

Globoplay on Every Screen: Strategies and Challenges of Multiplatform Development

How can we deliver a seamless, high-quality experience to millions of users across such distinct platforms as connected TVs, smartphones, tablets, browsers, and STBs? In this talk, we’ll dive into the engineering behind Globoplay, revealing how the team ensures consistency, performance, and innovation within a highly fragmented multiplatform ecosystem.

The session will cover core architectural decisions, the challenges of adapting across platforms, complexities of testing in diverse environments, and the strategies used to maintain scalability and quality throughout the user experience.

Speaker: Daniel Monteiro, Head of Product Development and Technology - Globoplay

Holds a degree in Electronic Engineering from UFRJ and an M.Sc. in Video Compression. After more than two decades in research and innovation at Globo — including time at NHK’s research center in Japan — has been leading Product and Technology development at Globoplay since 2021. Currently heads the teams responsible for designing, developing, and scaling Globoplay’s digital experiences across multiple platforms, merging product strategy with engineering to deliver real impact for users.