• SET News • Join us • Members area • Log In

SET News• Join us• Members area• Log In
mobile logo
by
0

State of Gaming

The gaming universe is no longer a niche — it’s a powerhouse that moves billions, shapes consumer behavior, and directly influences how audiovisual content is produced, distributed, and monetized. The panel “State of Gaming” dives deep into this ecosystem to uncover how the technologies, languages, and strategies of games and e-sports are impacting — and transforming — the traditional media and broadcasting landscape.

Chair: Thiago Bueno, CEO & Founder | Engage

With a passion for technology, performance, and gaming, he has dedicated nearly two decades to driving change and maximizing the potential of the Brazilian games market.

He has successfully led his team in managing over 120 projects, from gaming content to major esports events.

Speaker: Pedro Derbli, Gaming Director at Cheil Brasil (Grupo Samsung)

Extensive experience in strategic planning focused on Gaming, Technology, and Artificial Intelligence. Led projects for global brands such as Ubisoft, EA Games, Tencent, Epic Games, Garena, Riot, The Pokémon Company, Samsung, and VISA. He was behind some of Brazil’s largest gaming activations, including the Samsung Gaming House in Fortnite and the proprietary game G•Run, which reached over 30 million players. A specialist in connecting brands to the gaming universe, he has also contributed to major international eSports initiatives and on-site activations at events like BGS, CCXP, and Gamescom. His career includes strategic roles at companies such as BBL Esports, Dream Factory, and Westcon, with operations across LATAM, Europe, and Asia.

Speaker: Marcio Milani, Head of Partnerships and Business Development at Garena

With 15 years of professional experience in agencies (GEO, Bullet, E+) and media outlets (MTV, Rádio Jovem Pan), he specializes in strategic a business planning, client relationship management, and effective communication with both clients and agencies. Known for his versatility in business and interpersonal relations, he brings a dynamic and adaptable approach to every project. He holds a postgraduate degree in Marketing from ESPM (Escola Superior de Propaganda e Marketing) and a bachelor's degree in Business Administration from UNIP (Universidade Paulista).

Speaker: Henrique (Yuji) Yamauchi, Gaming Partnership Manager at Samsung

With over five years of professional experience, I currently serve as the Gaming Partnerships Manager for the Samsung Galaxy Store in its new Latin America office, where I lead collaborations with game developers to enrich the Samsung ecosystem. Previously, I worked as a Business Developer at Gameloft and as Product Owner for Claro Gaming at Claro Brasil. My core competencies include Business Development, Marketing, and Product Management—skills I apply to drive innovative strategies that expand the gaming market.