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Future of Production: The Impact of AI on Media Workflows

This panel will discuss the profound impact of traditional and generative artificial intelligence on media production workflows. Experts will discuss emerging tools and technologies that are redefining the way content is produced, offering insights into trends and best practices.

Chair: Vinicius Vasconcellos, Senior Consultant CoC TME, IBM Consulting

Vinicius is a senior consultant at IBM, with a focus on the application of new technologies such as Artificial Intelligence, Blockchain, Cloud, Big Data, and Analytics in the Telecom, Media, and Entertainment industry. With a strong background in telecom and broadcast, he has worked as a specialist and executive at Claro and Grupo RBS. He holds a degree in Electrical Engineering with a specialization in Administration from UFRGS and has an MBA in Executive Management from Fundação Dom Cabral.

Adobe AI Strategies & Future Content Creation with Generative AI

The lecture will present an overview of Adobe’s artificial intelligence strategy and its profound impact on the content creation industry, where companies are seeking not only to explore, but also to optimize the safe use of ever-evolving generative technologies.

Speaker: Luis Bechtold, Senior Field Specialist - Adobe Enterprise | Pro Video Team  

Luis Bechtold works in Adobe's Enterprise strategic team as a Senior Field Specialist in the area of professional video and post-production, with a focus on broadcast, film, advertising, social media and emerging technologies. With more than 20 years of experience in the Digital Media Industry, Luis works in business development with companies and partners in the audiovisual sector, driving innovation through the use of AI in technologies for the creation and management of digital content.

The current state of AI media solutions for corporate and large-scale use

The increasing sophistication of AI solutions is transforming how companies manage and manipulate their media assets. This panel analyzes the stage of these applications in content creation, distribution, and analysis, highlighting technological advancements and their impacts on strategic decision-making in marketing and communications, with a particular focus on a comparative analysis between recreational and professional use.
Speaker: Rafael Vieira, Founder and Managing Director – Mantis-AI

Rafael is one of Mantis' co-founders, where he has leads product, business, and marketing teams for the past 6 years. With a degree in economics, prior to founding Mantis he had a nearly two-decade career in the capital markets, holding leadership positions in funds and banks in the areas of private equity, mergers & acquisitions, and equity research. Currently, as an entrepreneur, digital product strategist, and investor, partakes in numerous projects in the media tech and artificial intelligence sector.

The use of AI in Content Production

Artificial intelligence is rapidly and profoundly redefining the media and entertainment industry. In this session, we will look at real-world use cases of AI applied to production flows, and how its use can accelerate the production process at different stages of the chain and use cases. Examples that optimize content management and indexing work, as well as can accelerate the content production and distribution chain for digital platforms.

Speaker: Erick Soares, Pre-Sales and Solutions Specialist at Backlight

Technology Consultant with over 20 years of experience in the Broadcast market, working in different areas such as Pre-Sales and Sales Support, Solution Architecture and Design, Project Planning and Coordination, Marketing and After-Sales. With a track record and focus as a specialist in new technologies, workflows, products and solutions in the Broadcast market, he holds a degree from F.E.I (Faculdade de Engenharia Industrial – S.B.C./SP) and a postgraduate degree from F.I.A. (Fundação Instituto de Administração – USP). He has monitored the development of new products and the implementation of strategic projects, serving as an interface between Brazilian clients and multinational suppliers, and has participated in several national and international events.

Artificial Intelligence in Content Creation for Journalism

Artificial intelligence has revolutionized the way we produce and consume news. At Globo, we have been exploring the potential of AI for developing new narratives and formats. Let’s explore practical cases of how we are using AI to generate journalistic content, from information gathering to content curation. Additionally, we will discuss future trends, including the increasing integration of generative AI in content production and the role of new technologies in building more interactive and immersive journalism.

Speaker: Igor Costa, Tech lead and PO, Globo

Leader of a data journalism team at Globo, with expertise in Data Science and Artificial Intelligence. Acts as a tech lead and PO, leading innovation projects in content creation for journalism. She possesses extensive experience in developing AI solutions and generating insights. Enthusiast for exploring new technological frontiers and passionate about discussions on the future.