Digital as a Source of New Revenue for Media Outlets
Digital is a relevant reality for the distribution of radio and TV content. But what about the return on investment? This ecosystem can and should be a way of generating new revenue, whether through direct sales of audio, display, video or programmatic media. Investment in digital marketing is growing across the planet. However, even with its consolidation, there are several challenges, and not all communication companies are able to obtain significant results in this area. To this end, SET Expo will feature three experts on this panel who will help to better understand the ecosystem and maximize the benefits, including the generation of new revenue. Participants will have the opportunity to learn about a success story in the radio area, the advancement of digital audio advertising and the best practices for optimizing this ecosystem and seeking maximum monetization in display and video.
Chair:
Daniel Starck,
Director at tudoradio.com
Daniel Starck is a journalist, entrepreneur and owner of tudoradio.com. With 20 years on the air, it is the largest Brazilian portal dedicated to broadcasting. He has a degree in Social Communication from PUC-PR. He had stints on radio stations such as CBN, Rádio Clube and Rádio Paraná. He works as a consultant and speaker in the artistic and digital areas of radio, having participated in events promoted by leading associations for the sector, such as AESP, ACAERT, AERP and AMIRT. He also has knowledge in the technology area, with an emphasis on applications, programmatic media, new devices, websites and streaming.
Speaker:
Antônio Brito,
General director of the JBFM Group
Enthusiastic about communication and innovation, he is a radio optimist, always looking for new opportunities to ensure the longevity of the business. Graduated from the University of Miami in 2006, he began his career in sales at NBC in South Florida, and later at agencies Crispin Porter & Bogusky, and The Community, handling accounts for Volkswagen, Dominos Pizza and Remy Martin. Since 2011 at JBFM Group, he has led the conglomerate's adaptation and innovation to market changes. He shares his experiences and discusses the importance of adapting and innovating in an ever-changing and competitive world.
