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On-field Strategies: How Sports Rights Are Redefining Streaming and TV

In this panel, executives from YouTube, Warner Bros Discovery, Grupo Bandeirantes, LiveMode / CazéTV and the São Paulo Football Federation will debate the evolution of sports rights in Brazil and how they impact the strategies of TVs and streaming platforms. We will go through the evolution of business models, challenges and advantages of fragmenting content distribution, and much more.

Chair: Victor Machado, Head of Sports at YouTube in Brazil

17 years experience in the Sports, Entertainment, Media and Tech industries. Extensive experience in Business & Partnerships Development, Revenue Generation, Marketing Strategy, Media and Content Distribution and Team Management.
Worked at Esporte Interativo, Grupo Bandeirantes, SportPar, Flowics and Dream Factory.
Currently leading the sports vertical at YouTube Brazil.

Speaker: Bernardo Itri, Executive Vice President of Communication and Marketing of the São Paulo Football Federation

I joined FPF in 2015, as the entity's Communication Director in the midst of an internal transformation process. We developed the project for a new positioning of the FPF in the public eye, through getting closer to the fans and valuing competitions and products. New lines of business were created, especially with a new distribution model for live games and digital immersion. I am responsible for the management and commercialization of broadcasting and commercial rights for FPF competitions. Before FPF, I was a columnist for Folha de S.Paulo between 2010 and 2015, editing the Panel FC column. I worked at Revista Placar, from 2008 to 2010, where I received the 2010 Abril Prize, and at Rede Record.

Speaker: Felipe Aquilino, Head of Broadcast Rights and Partner at LiveMode

Broadcast rights specialist with 15 years of experience in the sports media industry. Worked at Esporte Interativo, Warner, FC Diez/Conmebol and LiveMode, leading sales and acquisitions of rights for events such as Libertadores, UEFA Champions League, FIFA World Cup, Olympics, Brasileirão and Paulistão. Previously worked in the financial market for 10 years.

Speaker: Diego Vieira, Head of Sports at Warner Bros. Discovery 

Diego is the Head of Sports at Warner Bros. Discovery in Brazil and Mexico and is responsible for all content and strategy of the TNT Sports brand in both countries. He was a partner of Esporte Interativo, leading the content area for much of its trajectory and working with a team that made EI a global engagement success in sports. He managed the brand transition from Esporte Interativo to TNT Sports, and over these 17 years, he has been at the forefront of covering major events such as the UEFA Champions League, as well as all WBD’s digital sports work in Brazil.  

Speaker: Denis Gavazzi, Sports Director of Grupo Bandeirantes

Journalist, TV professional since 1994. In his almost 30 years in the profession, he has had the opportunity to work in all segments of a TV newsroom. Producer, editor, editor-in-chief, production coordination and planning. During this period he worked in various roles in various international coverages. There are already 7 editions of the Olympic Games, 6 World Cups, 8 editions of the Champions League, NBA, Premier League, Grand Slams, among the main events in world sport. At Grupo Bandeirantes since 2014, with a long stint at ESPN, today he works on open TV Band, Bandsports PayTV, Rádios Bandeirantes, BandNewsFM and digital content production. In addition to working in the Group's sports rights segment.