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Conquering the Big Screen: Challenges and Solutions in the Development of Connected TVs

This panel will explore strategic and technical aspects, as well as best practices in the development of applications for connected TVs, which have become one of the main means of consuming content via streaming.
Industry experts will discuss emerging trends in the development of applications for connected TVs, addressing issues related to SDKs, compatibility, and performance across different TV models. The panel will focus on the importance of an intuitive user interface and a seamless navigation experience to enhance user engagement and overall satisfaction.
Speakers will also cover the integration of interactive features and advertising within Connected TV apps, demonstrating how these elements can enhance user experience and create new revenue opportunities. Additionally, critical aspects of security and privacy will be addressed, highlighting best practices for protecting user data and ensuring a safe experience. The audience will learn about the latest innovations and effective strategies for overcoming technical and operational challenges in delivering high-quality apps for Connected TVs.

Topics to be covered:

  • Trends in Developing Applications for Connected TVs.
  • Compatibility and Performance Challenges Across Different SDKs and TV Models.
  • User Interface and Navigation Experience.
  • Integration of Interactive Features and Advertising.
  • Security and Privacy in Connected TV Applications.
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Chair: Salustiano Fagundes, OTT Video Streaming Working Group Coordinator - SET

Board Member at SET. Coordinator of the Product Experience Laboratory at Claro TV Brasil. Entrepreneur in technological innovation and streaming specialist with over two decades of experience in applications for Connected TVs (CTVs).

Redefining ABR trough Video Quality Metrics Assessment

Artificial Intelligence is widely used worldwide. In our compression solution, we also began using AI. After a somewhat slow start, we have now reached the point where AI is fundamentally transforming the way compression is performed. We can confidently call it a revolution in video encoding.

Speaker: Gabriel Mendes, Lead Solutions Engineer - Synamedia

Gabriel worked for 12 years at Globo Group in operations and projects, focused on delivering videos to multiple platforms. At Harmonic, he spent 4 years in pre-sales, working on migrating video workflows to the cloud and implementing SaaS models. Since early 2024, he has been part of the engineering solutions team at Synamedia, covering the video network portfolio, which includes primary distribution, streaming, and CDN.

DAI on Open TV

The challenges of integrating broadcast and broadband environments in building a technically viable solution for the delivery of DAI in the open TV environment, within the current digital terrestrial TV standard; and the prospects for this delivery already in the TV 3.0 environment.

 

Speaker: José Schulz, Head of Digital Streaming and TV 3.0 - Hub Digital, Globo

Electronic engineer graduated from UFRJ, master's degree in computational optimization from Coppe, MBA in finance from Coppead and with 19 years of experience developed in various areas at Globo. He led teams and implementations in areas such as Research & Development, Technology Projects, Governance & Strategy, globoplay and is now responsible for the Digital Streaming and TV 3.0 teams within the Digital Hub. Its main focus currently is to transform the audio/video consumption of Globo's digital products, leading to a ubiquitous, unique and differentiated experience, and on the design of the new application environment under construction for broadcast and broadband TV 3.0.es in construction of a technically viable solution for the delivery of DAI in the open TV environment, within the current digital terrestrial TV standard and the prospects for this delivery already in the TV 3.0 environment.  

Browsing and searching on Smart TVs

Recent movements in the streaming war bring new challenges to Smart TV interfaces. Deconstruction of the programming guide, live events on VOD-oriented OTTs and content marketplaces are some examples. These movements greatly increased the content offer, making navigation and findability difficult. In this talk we will see how theoretical models of information need and search can be applied to big screen interfaces to improve user experience.

Speaker: Guilhermo Almeida dos Reis, UX Manager at Claro tv+

Guilhermo Reis loves UX, the User Experience Design. He has worked in this area for over 20 years, designing and leading UX teams in large companies, such as Globoplay, Catho, Webmotors and Banco Real. He is currently UX Manager at Claro tv +, leading the team of designers responsible for the user interface on Smart TVs, Set-top Boxes, smartphones, tablets and websites. He has more than 10 years as a teacher in this area, teaching postgraduate courses and workshops and he has already helped train many good professionals in the market. Guilhermo is the author of the book Fundamentals of UX (fundamentosdeux.com) , an important reference guide in the area in Brazil. He is also a community enthusiast, giving talks and participating in the organization of important UX conferences, such as EBAI and ILA18.  

Trends in Post-Pandemic Streaming Applications

The Streaming market experienced dizzying growth during the pandemic mainly due to reduced mobility. However, with the return of activities, increased competition and production costs, the market needed to move to maintain its profitability. Therefore, new business models and new technologies must be increased to maintain the growth of this market, let’s talk about the trends in the technological and market aspect to achieve this objective.

Speaker: Paulo Seixas, Technical Coordinator of the SIDIA Visual Display Team

He has more than 20 years of experience in the area of ​​HW and SW development. Specialist in new product development and Innovation management, with a degree in electrical engineering. IT teacher at Faculdade Estácio.

From Global Panorama to Local Strategies: It is time for FAST

FAST channels are consolidating themselves as one of the most promising and fast growing business models in CTV, opening up paths for content producers, advertisers and TV manufacturers to find monetization opportunities. Already a successful market in the US, it is also beginning to gain traction in Latin America.

Speaker: Janaína Tadeu, Latam Content & Businness Strategy Manager - LG Electronics

Broadcast professional graduated from UNESP with an MBA in Project Management from USP. She has worked in television for over 22 years, with experience at networks such as Record, Cultura, and Bandeirantes. For nine years, she led the acquisitions and incentivized projects area for the pay-TV channels of Grupo Band, where she was responsible for developing and implementing content and business strategies to comply with the Pay-TV Law. Passionate about new technologies, she currently manages the local strategy for FAST channels from LG.