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The new Frontiers of Media: Monetization in convergent Screens

This panel will address the business opportunities and technology challenges of the connected screen world. The last frontiers of offline are dissolving and the two great institutions of the offline world: television and OOH are increasingly digital.

Experts will discuss the different monetization models, including subscription, advertising and hybrid models, and how each can be used to maximize revenue and user engagement. The panel will explore the structure, advantages and challenges of having video ubiquitous in the daily consumer journey and what the main challenges and opportunities are for brands to connect with their consumers in this challenging journey.

In addition, the panel will discuss the use of targeted and programmatic advertising to personalize and increase the effectiveness of advertising campaigns. Speakers will share insights on how data analytics can be used to optimize revenues, improving ad targeting and user experience. The audience will learn about the latest innovations in communication strategies and how to apply these approaches to succeed in the ever-evolving video market.

Topics to be covered:

  • TV got a C and OOH got a D, what does that mean?
  • Monetization Models: Subscriptions, Advertising and Hybrid Models.
  • Targeted and Programmatic Advertising: Personalization and Effectiveness.
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Chair: Breno Barcelos, DV360 Product Lead at Google Brasil

An executive with over 13 years of experience in ad tech and digital marketing, offering a unique perspective that spans both the sell side and the buy side of the ecosystem. For the past eight years at Google, he has led product strategy for Display & Video 360 in Brazil, driving ad tech enablement and development for the country’s leading advertisers and agencies. Reinforcing his commitment to market growth, he currently serves as Chair of the Video Committee at IAB Brazil, having also chaired the Programmatic Media and Automation Committee in 2023.

Speaker: Renata Fernandes, Director of Digital Advertising Products at Globo

Renata Fernandes is the Director of Digital Advertising Products at Globo. She holds a degree in Journalism from UERJ and a post-graduate degree in Media Management from the University of Westminster. With over ten years of experience in the digital ecosystem, she is currently responsible for the digital advertising strategy across Globo's product portfolio.

Speaker: Luis Camargo, Conselheiro da SET

Luis Camargo leads content and distribution partnerships for Media & Entertainment in Latin America at Google Play and Google TV. Over his 11-year journey at Google, he has driven digital transformation in the Media and Telecom sectors via Google Cloud, and spent four years spearheading strategic partnerships in monetization and programmatic media across Latin America and Portugal. Prior to that, he managed digital media at Globo and worked at Predicta, a pioneering AdTech and MarTech company in Brazil. He chaired the Video Committee at IAB, serves as a board advisor at SET, and is a member of the SBTVD Forum.    

Speaker: Salomao Junior, Vice President of Magnite

Software Engineer with over 20 years of experience, working in the Ad Tech area since 2008. As Vice President of Magnite, Sal is responsible for the development and implementation of solutions for clients in Latin America.