Roberto Grosman

Roberto Grosman is an executive with a long trajectory in the technology and marketing industry, with over 20 years of experience in companies such as the F.biz agency (where he served as CEO for eight years), Google, Amazon, and the edtech company Descomplica. He was also a co-founder of Fulano, one of the first startups in Brazil. Currently, he serves as the Chief Transformation Officer at SBT, where his mission is to lead the company’s innovation strategies, combining the essence of traditional broadcast TV with the needs and advancements of new digital business models. Grosman holds a degree in administration from FGV and an MBA from the MIT Sloan School of Management in Cambridge, United States.