Luiz Gustavo Pacola

Technical Specialist at SIDIA | Coordinator of the Receiver Working Group at the SBTVD Forum | Member of the Technical Module of the SBTVD Forum

Holds a Bachelor’s and Master’s degree in Electrical Engineering (Computing) from Poli-USP, and an MBA in Information Technology Management from FIA, with over 20 years of experience in the Media, R&D, and Consumer Electronics sectors. At SIDIA, he has been working on the Visual Display team since 2009, where he led teams in R&D projects in collaboration with universities.
He has been involved in activities related to new business development, promoting technologies developed by SAMSUNG, including SAMSUNG TV Plus (FAST channels) and TV Key (Pay TV), a technology that incorporates set-top box functionalities into Smart TVs.
In the context of Digital TV, he has collaborated with TV standardization and regulatory organizations in Latin America, as well as ecosystem partners. He is a member of the Technical Module of the SBTVD Forum, where he was responsible for technical leadership in delivering the first releases of the Ginga middleware Test Suite.
As part of the TV 3.0 (DTV+) journey, he acted as a proponent of technologies such as HDR10+ for dynamic HDR and Sign Language via Motion Stream for accessibility—both adopted for TV 3.0—and has provided support throughout all phases of the standardization process. Since 2023, he has led the Receiver Working Group of the SBTVD Forum.