Adriana Favaro

Vice President of Business, Kantar IBOPE

She brings over 25 years of experience in the media and communications industry, having held leadership positions at major players. She served as Media Director at leading agencies, including DPZ, where she worked with prominent brands. A long-standing advocate of the technical side of the industry, she served as Vice President of the Technical Committee of the Grupo de Mídia SP, President of the Abap-Networks Committee, and Member of the Technical Committee at CENP. In addition to her role at Kantar IBOPE Media, she currently serves on the IAB board and actively contributes to key cross-media discussions within the communications market.