TV 3.0 and 5G Broadcast: The Converging Future of Connectivity
The evolution of Brazilian broadcasting is at a decisive moment with the implementation of TV 3.0 and the potential of 5G Broadcast. This panel aims to address the technical and market challenges in shaping the future of audiovisual content distribution and the new connectivity models in Brazil.
- TV 3.0 Ecosystem: Implementation and governance of the new standard
- 5G Broadcast vs. ATSC 3.0 Mobile: Implementation costs and hardware/software challenges for mobile transmissions
- Future of Hybrid Connectivity: Where broadcasting and telecommunications networks complement each other, including network APIs, edge computing, and new access architectures for 2025
- Monetization and New Business Models: Opportunities for TV 3.0 in a convergent environment
- Emerging Technologies and Media Consumption: How AI, augmented reality, and the metaverse are transforming the user experience—and how TV 3.0 and 5G Broadcast can position themselves in this new landscape of ubiquitous connectivity




