A última Copa do Mundo realizada no Oriente Médio mostrou como a tecnologia é importante no progresso da espetacularização do maior evento de futebol do mundo. Foram testadas várias tecnologias envolvendo Inteligência Artificial (IA), Machine Learning (ML), misturadas com formas de captação de conteúdo e distribuição. No Brasil, houve emissões experimentais da Globo utilizando tecnologias da TV 3.0 e TV 2.5
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