Hábitos de Consumo e o Futuro da Midia

11/07/2018

Hábitos de Consumo e o Futuro da Midia

Neste painel levantaremos questões sobre a influencia das novas tecnologias nos hábitos de consumo de media e entretenimento.

Faz sentido continuar discutindo tradicional x digital?
O comportamento do jovem aponta para um fenômeno geracional, como se falava, ou etário?
Tradicional e digital são excludentes, ou complementares?
Quais modelos estão se perenizando e quais vem surgindo ou desaparecendo?
Quais as tendências para TV aberta, Cabo / Sat e OTT?
Como as novas gerações de TV aberta alteram este panorama?

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