Victor Méndez

Sales Director for Latin America – Dolby

Victor Méndez is a senior commercial executive with over 29 years of experience driving growth across the telecommunications and entertainment technology industries in Latin America. With a strong foundation in Pay TV, broadcasting, and emerging media platforms, he brings a deep understanding of how technology, content, and distribution converge to shape modern audience experiences.
Throughout his career, Victor has led high-performing, multicultural teams and delivered sustained business growth by aligning strategy, execution, and purpose. His expertise spans cable, OTT, IPTV, connected home, and automotive ecosystems, with a consistent focus on building strategic partnerships and unlocking new market opportunities across the region.
Currently serving as Sales Director for Latin America at Dolby Laboratories, Victor leads regional initiatives to expand the adoption of Dolby Atmos and Dolby Vision across broadcasters, operators, OEMs, and streaming platforms. He also works closely with global partners such as Comcast, driving cross-functional collaboration to accelerate innovation and deliver next-generation audio and visual experiences to consumers.
Victor holds an engineering degree from Tecnológico de Monterrey, an MBA from Universidad Iberoamericana, and has completed executive education at IPADE and the Wharton Executive M&A Program. He is passionate about connecting technology with storytelling to elevate how audiences experience entertainment.