How the multiscreen era affects consumption of media and content

A survey by Provokers: Video Viewers indicates that more than eight out of ten interviewees (82%) admitted using their smartphone while watching TV. Over the last four years, the consumption of video on the web has grown by 135%, and that of TV, by 13%. This data only goes to prove the impact of multiscreens on media and content consumption.

“Consumption of media and content in the multiscreen era” will be one of the panels at the 31st Technology, Media and  Entertainment Business Conference organized by SET. The moderator will be Luis Felipe Grassitelli Camargo, head of transmission, media and entertainment partnerships at Google in Brazil, and takes place from 9 to 10:40 am on August 26. “The intentional of the panel is for us to understand the challenges that brands, and content producers, have faced in this extremely fragmented universe”, says Camargo, who is also president of the video committee of the IAB Brazil (Interactive Advertising Bureau).

To approach the issue in an holistic manner, Camargo will have the company of three executives: Guido Sarti, Head of Convergence at Globosat, Rafael Ramos, Executive Manager for Integrated Media at BRF and a supplier for the DOOH (Digital Out of Home) platform.

“The issue is vital for everyone working in communication and entertainment, so that they understand the challenges that media as a whole faces. To that end, we will offer an end-to-end overview explaining how technology is a fundamental tool for content and to what extent technology has been assisting this entire ecosystem”, he adds.

The 31st SET Technology. Media and Entertainment Business Conference expects to host 2,000 attendees  who will watch 50 panels and 200 talks over the four days of the event.

The program schedule includes topics on radio and audio; AV contribution and infrastructure; innovation and disruptive technologies; content production; audiovisual distribution and regulatory and standardization issues.


Divided into the Conference and a Trade Show, SET EXPO is the largest technology and media and entertainment business event in Latin America and one of the world’s largest. This year, for the conference alone 2000 attendees are expected, with an additional 5,000 at the Trade Show, from 38 countries, invading the Red Pavilion and the Expo Center Norte Convention Center to check out the novelties of 150 exhibitor companies representing over 400 Brazilian and international brands. The event takes place from August 26 thru 29.


Conference passes are on sale and there is a progressive discount depending on the number of days purchased. Entry to the Trade Show is free, and those registering by August 11 will enter a draw for a pass that gives access to the two days of the Conference.

About SET

Founded in 1988, The Brazilian Association for Television Engineering (SET) is a not-for-profit association consisting of businesses, professionals and academics whose main objective is to develop technical and scientific knowledge across the entire audiovisual media chain, from creation to delivery. It represents the largest discussion forum on standards and trends for electronic content creation, management and distribution market in Brazil.



Date: Conference: August 26 thru 29 | Trade Show: August 27 thru 29

Time: Conference: 9:00 am to 6:00 pm | Trade Show: 12 noon until 8:00 pm
Venue: Expo Center Norte – Red Pavilion and Convention Center.

Address: Rua José Bernardo Pinto, 333 – Vila Guilherme District – São Paulo – SP

Information and registration: