2018 SET EXPO 

Welcome to São Paulo, host city of the largest broadcast, technologies and new media event, SET EXPO!

This year, the event takes place from August 29 until September 1, and we want you to make the most of your stay in the city; after all, it’s impossible to come to São Paulo and not stretch to another day or two to take in the thousands of attractions around the city. Below you’ll find some figures about the city.


According to the latest survey by the São Paulo Convention & Visitors Bureau, the city:

  • has about 20 million inhabitants;
  • hosts 90,000 events every year, or 1 every 6 minutes;
  • stages 871 weekly street fairs;
  • is home to 164 theaters;
  • hosts 104 museums, 4 of which are among the world’s top 10;
  • is home to 146 libraries, 53 shopping malls and 111 parks and green areas;
  • boasts over 15,000 restaurants, of which around 2,000 provide a delivery service (for many years now, one of them has been among the world’s top 10).


From Monday to Friday, the city of São Paulo imposes a rotation system on vehicles circulating within a mini ring road area, and this also applies to out-of-town visitors. The restrictions run from 7 am to 10 am, and from 5 pm to 8 pm, depending on the last digit of the vehicle’s license plates. In other words:

  • 1 and 2 on Mondays,
  • 3 and 4 on Tuesdays,
  • 5 and 6 on Wednesdays,
  • 7 and 8 on Thursdays and
  • 9 and 0 on Fridays.

For further information about the rotation system, click here.


The city is also close to the beach. The prime destinations are:

  • Costa dos Alcatrazes – São Sebastião – 186 km / 116 miles
  • Guarujá – 93 km / 58 miles
  • Ilhabela – 204 km / 128 miles
  • Santos – 72 km / 45 miles


Relative Air Humidity: 78% – annual average

Climate: Tropical Temperate

Annual average temperature: 19°C / 66°F

Historical maximums and minimums in August: 13°C – 23°C / 55°F – 74°F

For further information about events and trips, visit the pages below and consult our official travel agency.

Stay another day

SPTuris maintains the program “São Paulo – Stay Another Day”, which stimulates tourists who come to the city on business, for events or for shopping to extend their trip and take advantage of the great offer of leisure and entertainment of the largest city in the southern hemisphere. To assist visitors, a unique guide with eight routes for one day divided by themes was created, in addition to a script for a perfect weekend and also seven itineraries of must-see neighborhoods, divided by region.

The idea is that visitors are able to set up their own programming and opt for the itinerary that better matches their profile, or that is closest to where they are staying. The guide has tips of sights, museums, parks, restaurants, shopping, hotels and, of course, night clubs.

Know the suggestions on the “São Paulo – Stay Another Day” guide:

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Itineraries by theme:

  • Nature
  • Culture
  • Welfare
  • Good and cheap
  • Sophisticated
  • Cool
  • For the family
  • Shopping
  • Perfect weekend

Itineraries by neighborhood:

  • Center, Liberdade and Bela Vista
  • Pacaembu, Higienópolis and Barra Funda
  • Paulista Avenue, Consolação, Jardins and Ibirapuera
  • Pinheiros and Vila Madalena
  • Moema, Itaim Bibi, Brooklin and Morumbi
  • Luz, Bom Retiro and Brás
  • Other neighborhoods


São Paulo Turismo S.A. (SPTuris) is the tour and events company of the city of São Paulo. It is responsible for touristic promotion and structuring of the city, and for some of the key events of São Paulo. It also manages the biggest complex of fairs and events in South America, Anhembi, and the Autódromo Interlagos, the largest motorsport circuit in the country and the only one in South America to host the Formula 1 Grand Prix.
More information at: www.spturis.com