State of MediaTech – Key Drivers of Change in 2024 and Beyond

09/02/2024

State of MediaTech – Key Drivers of Change in 2024 and Beyond

In this session, IABM presents its latest research on the key drivers of change in MediaTech, including an analysis of the macro trends influencing the sector as well as data-driven insights on MediaTech investment patterns and business models.

Lorenzo Zanni, Head of Knowledge, IABM – Inform . Connect . Support

A graduate of Pisa, Durham, Swansea, and Glasgow Universities, Lorenzo Zanni holds a BSc in Economics and Management, an MSc in Business Economics, and an MSc in Data Analytics. Lorenzo is the Head of Knowledge at IABM, and he has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative resource it is today. Lorenzo’s research is widely quoted in international industry publications, and he has presented at shows around the world, including IBC and NAB Show.

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