VOD & OTT – How to Attract More Viewers

This presentation is primarily for TV broadcasters but may be found inspirational for other media professionals and content owners. Objective of this presentation is to explain why it is desirable to launch VOD & OTT services, what are the necessary tools to run them and how to manage these operations efficiently.
Major topics of the presentation include: definitions, what are VOD & OTT and what are the existing different types of VOD & OTT; some historical background and how VOD & OTT developed; overview of current situation in VOD & OTT delivery, some basic demographics; what are the necessary changes in workflows to run efficient VOD & OTT operations; why metadata management is so important for effective workflows; description of a successful example of VOD & OTT operation deployment; and a high-level picture of a modern broadcast operation containing VOD & OTT.